5 Steps To Become A Content Creator In 2024

5 Steps To Become A Content Creator In 2024

Are you just starting out as a content creator? It can feel scary or overwhelming to begin creating content in 2024. If you are a new creator who is just getting started, you may want to focus on choosing a specific topic or type of content to create. You might also be trying out creating content for the very first time. 

Here are five easy steps to help you get going as a new creator this year: 

Step 1. Pick a Main Topic

The main topic (or niche) is the specific subject you will create content about. There are creators for all kinds of topics out there. Some common main topics include:

• Food
• Travel 
• Fashion/Style
• Books
• Beauty
• Parenting
• Pets
• Entertainment
• Gaming
• Home Decorating
• DIY Projects
• Thrifting 
• Arts
• Financial/Money
• Fitness

Some creators make their job their main topic. For example, a real estate agent may show house listings in their city. Other new creators may pick a new hobby or interest they are exploring and document their journey with that.

Step 2. Define Your Purpose

Your purpose is one or two sentences describing why you create content and what values are important to you. This will help make clear what your brand and page are about. It acts as the foundation for the content you plan to make. If defining a purpose feels too hard as a new creator, you can simply reflect on your purpose instead. Clearly defining your purpose will guide where you focus your energy.

Read More: How To Create YouTube Videos Using AI 

Some creators worry that picking a niche or purpose will limit their creativity. However, having a clear purpose helps your potential audience understand who you are and what to expect. As a totally new creator just starting out, know that you can expand and evolve your brand over time.

Step 3: Choose the Right Platform for You

Think about how you like to communicate if you are a new creator unsure of which platform to use. Some creators feel natural on video, while others feel more confident taking photos. As a creator, you should pick a platform that fits your communication strengths. For example, starting a podcast could be a good choice if you love talking and connecting with people but don't want to do videos or photos.

Here are some platforms to consider and the communication styles they work well for:

• If you like filming and editing short videos, explore Instagram, TikTok, or YouTube Shorts.
• If you like taking and editing photos, consider Instagram or Pinterest. 
• If you enjoy writing longer pieces, creating a blog or writing articles on LinkedIn could work well.
• If you love sharing your expertise with others, you could try posting on Threads on X (Twitter).
• If you want to make a cooking show, you may want to test creating YouTube videos.
• Don't just pick a trendy platform. Choose one that fits how you naturally like to communicate. You'll enjoy creating content more if the platform matches your communication strengths.

Step 4. How to Start Creating Content

Content can be visuals (photos, videos, images, designs, and writing) or audio (voice, podcasts, music) that you share online. Creating content for social media takes time and practice. If you're a new creator who wants to start making short or long videos and/or photos, here are some things you can do:

• Start documenting your process - If you're a food creator, you can record yourself cooking recipes. If you're into DIY, you can film or take photos as you find and redo thrifted items.
• Start filming and taking photos of your outfits, workouts, or days once or twice a week. Filming 5-10 seconds of your interests can help get you into the habit.
• Try video editing tools. It takes time to find which ones work best for you. Some use CapCut, InShot, VideoLeap, Splice, or Adobe Premier Rush.
• Experiment with photo editors like Adobe Lightroom, Picsart, or Snapseed.

If you want to create a blog or write longer pieces, you can:

• Start brainstorming blog post or article ideas. You can outline intro posts about who you are and why you created your page.
• Explore blogging platforms like Wordpress.com, Wordpress.org, Squarespace, and Wix.  
• Challenge yourself to write and publish one blog post this month or week. Going through the process will show you how long it takes.

If you want to start a podcast, you can:

• Brainstorm what you'd podcast about. Defining your purpose will help.
• Try recording software like Squadcast, Riverside.fm, or Zoom.  
• Test editing software like Audacity, GarageBand, or Descript.
• Pick a podcast platform like Buzzsprout, Podbean, or Acast to share it on Apple, Spotify, Google, etc. Decide how long each episode will be.

Step 5. Who Is Your Target Audience?

As you think about the topics you want to create content on and your purpose as a new creator, you should also consider who you want your main audience to be. Your target audience could be defined by their community, stage of life, location, interests, and other details about them.

Here are some examples of defining a target audience:

• A healthy food creator may want to connect with people looking to eat better.  
• A style creator may focus on fashion for millennials or Gen Z.
• A fitness YouTuber may create quick home workout videos.
• A mom influencer may aim to reach new mothers or parents.

If you're brand new to this, it can feel scary to start as a creator. Remember it takes time to figure out what exactly you want to create content about and which platforms work best for how you like to communicate and your brand. Give yourself space to experiment with different types of content, tools, and platforms until you find what clicks.